Privacy Policy

This Privacy Policy explains how we collect, use, and protect your personal information when you use our online shop. We respect your privacy and follow the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Your personal information is managed by:
 Aoyama Flower Market London
 (Selfridges, 400 Oxford Street, London W1A 1AB)

1. Information We Collect

When you place an order, contact us, or use our website, we may collect:

  • Your name
  • Billing and delivery address
  • Email address and phone number
  • Payment details (processed securely by payment providers; we do not store card information)
  • Order history and communication records
  • Gift recipient details (name, address, phone number, gift message)

If you provide us with information about a gift recipient, you confirm that you have their permission to share this with us so we can deliver the order.

2. How We Use Your Information

We use your information for the following purposes:

  • To process your order and deliver your flowers
  • To meet legal and accounting requirements
  • To prevent fraud and improve our services
  • To send you updates or marketing emails, but only if you have agreed (you can withdraw consent at any time)

We will never sell your information or share it with third parties for their own marketing purposes.

3. Sharing Your Information

We only share your information with trusted partners when necessary, such as:

  • Couriers and delivery partners
  • Payment providers
  • IT and website service providers (e.g., Shopify)

These partners are required to handle your data securely and only for the agreed purpose.

4. Cookies

We and our partners, including Shopify, use cookies and similar technologies to make our website work, improve your experience, perform analytics, and (with your consent) show you personalised adverts.

Types of cookies we use:

  • Essential cookies – Required for the website to function (e.g., checkout, security).
  • Analytics cookies – Help us understand how the site is used so we can improve it.
  • Marketing cookies – Used to personalise ads, but only if you have given consent.

Your choices:
 When you first visit our site, you will be asked to set your cookie preferences.

  • You can review and change these preferences at any time by clicking the cookie settings link available in the website footer (or in the cookie banner if it reappears).
  • You can also manage or disable cookies in your browser settings, but please note that blocking essential cookies may affect how the site works.

Some cookies may be placed by trusted third parties (e.g., Shopify, Google Analytics, advertising partners). These providers may process your data outside the UK/EEA, with safeguards in place.

5. International Data Transfers

Some of our service providers (such as Shopify) may transfer data outside the UK/EEA (for example, to Canada or the USA). When this happens, we make sure proper safeguards are in place, such as approved standard contractual clauses.

6. How Long We Keep Your Data

We only keep your information for as long as needed:

  • To process and deliver your order
  • To meet legal, tax, and accounting requirements (usually up to 7 years)

When no longer needed, your information is safely deleted.

7. Your Rights

Under UK GDPR, you have the right to:

  • See the data we hold about you
  • Ask us to correct inaccurate or incomplete data
  • Ask us to delete your data, where legally possible
  • Ask us to limit how we use your data
  • Object to certain uses (such as marketing)
  • Receive your data in a portable electronic format
  • Withdraw consent if you have given it

To exercise these rights, please contact us at ukonline@aoyamaflowermarket.com

8. Children’s Data

Our services are not intended for children under 16, and we do not knowingly collect their personal information. Orders should be placed by adults.

9. Automated Decisions

We do not use your information for AI or automated systems that would make decisions affecting your orders or access to our services. All orders are handled through our normal processes.

10. Complaints

If you are unhappy with how we handle your data, please contact us first so we can try to resolve the issue. You also have the right to contact the UK regulator, the Information Commissioner’s Office (ICO): https://ico.org.uk/

11. Updates to This Policy

We may update this Privacy policy from time to time. The latest version will always be available on our website.

Contact Information

If you need to get in touch with us or have any questions, please contact us:

Aoyama Flower Market Lodon
Phone: +44 (0)79 5609 3699 (preferably by WhatsApp or text message)
Email: ukonline@aoyamaflowermarket.com
Address: 400 Oxford Street, London W1A 1AB, United Kingdom

We are located on the Ground Floor in Selfridges.